The team

We've done this before.

Ex-Salesforce core. Exit veterans. Repeat founders.
Built on the same problem we're solving for you.

Salesforce Ventures backed #1 RFP Software on G2 55+ enterprise logos Zero product churn 90% RFP automation rate

How we got here

Apr 2023 Sunil founds Tribble. First LLM prototype - pre-ChatGPT enterprise AI.
Jun 2023 Salesforce Ventures invests. Tribble deployed inside Salesforce's own sales org.
Q2 2024 Slack Digital SE ships. Product-market fit found.
2025 Full platform + Engage GA. Engage: concept to GA in 90 days, 6 engineers.
Mar 2026 55+ logos. Zero product churn. Platform built.

Leadership

Sunil Rao
CEO & Founder
Ex-Salesforce VP/GM Consumer Goods · Founded Tribble April 2023

Nearly eight years at Salesforce rising to VP and General Manager of Consumer Goods. Watched GTM teams run hundreds of complex deals with no institutional memory and no way to know which proposals won. In April 2023, founded Tribble to close that loop.

LinkedIn
Cesar Sanchez
COO & Customer Success
Ex-Salesforce CS Leader · Early Bridg employee

Built enterprise customer success organizations at Salesforce - one of the most demanding environments for post-sale leadership at scale. Seen firsthand how GTM teams lose value when intelligence stays fragmented and outcomes go unmeasured.

LinkedIn
Steve Dietch
Chief Revenue Officer
Ex-CRO Bridg (acq. Cardlytics ~$350M) · Ex-HP VP · Ex-Booz Allen

25+ years scaling revenue orgs from billion-dollar HP divisions to early-stage startups. Led revenue at Bridg through its ~$350M acquisition by Cardlytics. Knows what it takes to build the kind of sales team that learns faster than the competition - which is exactly what Tribble does for its customers.

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Ray Grady
GTM Advisor
Ex-CEO Conexiom · Ex-SVP/COO Salesforce B2B Commerce · Co-founded Acquity (acq. Accenture)

20+ years scaling B2B companies through exits - Acquity Group (IPO, then Accenture), CloudCraze (Salesforce), Conexiom (doubled revenue, expanded to Chevron, HP, Bunzl). Every chapter taught the same lesson: the companies that win learn faster than their competition.

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Derek Hall
VP Engineering
Co-founded Kiite & Uvaro · 20 years building AI platforms

Repeat founder - Kiite (AI sales enablement) and Uvaro (grew through acquisition of Lighthouse Labs). Two decades of scalable architecture across enterprise software. Leads the teams building Tribblytics and the closed-loop architecture that makes every deal smarter.

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Tim Law
VP Technology & Product
Tribble's first employee · Ex-Salesforce R&D · University of Waterloo

A decade as enterprise technical consultant, then Salesforce HQ on innovation and R&D. Has been building the Tribble platform from the ground up since day one - pushing into the frontier of AI and agentic systems.

LinkedIn
Thomas Krawczyk
VP Marketing
Ex-Salesforce Director, Data & AI Product Marketing

Owned positioning and launch strategy for Salesforce's AI portfolio at the exact moment generative AI was reshaping enterprise software. Deep understanding of how enterprise GTM teams translate complex technology into messages that actually win deals.

LinkedIn

Backed by

Salesforce Ventures $500M Generative AI Fund · Tribble deployed inside Salesforce's own sales org
Crew Capital · Velvet Sea Ventures
See what this team built.